H. D. Smith Pharmaceutical
Faced with the reality that an increasing number of this company’s clients were losing business to larger pharmaceutical distributors, I was tasked with creating an ad campaign to help combat this. This three part series is centered around a "stop funding your competition" theme and deliberately meant to deliver a very stark and direct message to independent pharmacy owners. The campaign proved to be very successful - netting recognition from partners throughout the industry as well as a significant increase in sales directly tied to print and digital efforts.
Triplefin "Innovation" Campaign
Triplefin had poor brand recognition within the specialty pharmaceutical space and was not considered a legitimate player. My team was tasked with creating an attention grabbing campaign to highlight their unique offerings. Choosing "innovative" as the theme to best differentiate their services from the competition, the result of this campaign was resounding success in fostering new business with manufacturers.
H. D. Smith Retail Solutions Campaign
With a focus on providing affordable marketing solutions for our customers, H. D. Smith launched its retail solutions program in 2013. The program offered pharmacies the ability to obtain fully customized websites as well as customized materials to help them retain existing customers or reach prospects. The materials intentionally had a look and feel outside of our traditional brand. This was done to draw strong attention to the pieces and to showcase the type of agency-level collateral that we would deliver to our customers.